Case studies
Brand · Enterprise account · Case study
La Marine Nationale
Make an institution desirable to 18-25s by turning its content into high-retention short-form built for the For You feed.
01
The challenge
Reach a young audience on platforms where an institutional tone falls flat, without betraying the Navy's image.
02
Our approach
- Audit of the content with the highest potential to connect.
- Edits built to the native codes of TikTok, Reels and Shorts, far from the corporate register.
- Multi-account distribution to plant a presence in the feeds of young viewers.
03
The results
+7.4M views generated and a sharply younger image with the core target.
Where the views
came from.
Multi-account distribution, timed to each platform's algorithm windows.
TikTok
6.4M
86% of views
YouTube Shorts
1M
14% of views
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